Databases For Demographics
From the MERGENT INTELLECT main page select Demographics which is located on the lower right hand side of the page.
Enter business information and click "Competition" and then look for the Consumer Spending button above the map.
Online Resources
- Explore Census Data -- Formerly American FactFinderProvides population, housing, economic, and geographic data from U.S. censuses and surveys. Also provides specific fact sheets for communities. Data is drawn from almost all data tables of the American Community Survey (ACS).
- Consumer Expenditure SurveyInformation on the buying habits of America's consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau.
- Population CensusThe U.S. Census Bureau conducts the decennial census, annual American Community Survey and Current Population Survey. This vast repository of data is used by governments, businesses, universities, researchers and others go gain insight into the make-up of the population. Subjects include age, sex, race, income, home ownership, language spoken, etc. Data can also be accessed through the American Fact Finder.
- Economic CensusThe Economic Census is the major source of statistics for industries from the national to the local level. Taken every five years, with years ending in "2" and "7." Data can also be found using American Fact Finder to drill down to specific tables.
- Statistical Abstract of the United StatesThe Statistical Abstract of the United States, published from 1878 to 2012, is the authoritative and comprehensive summary of statistics on the social, political, and economic organization of the United States.
- data.govHome of all the U.S. Government's open data. Here you will find data, tools, and resources to conduct research, develop web and mobile applications, design data visualizations, and more.
- United Nations' Demographic YearbookFind statistics from over 230 nations regarding population size and composition, economic activity, educational attainment, household characteristics, housing, ethnicity, language, etc.
Print Resources
The MillennialsCall Number: Reference 305.235 M611 2015ISBN: 9781940308821Publication Date: 2015Provides a demographic and socioeconomic profile of the Millennial generation, which spanned the ages of 21 to 38 in 2015, and it includes a special supplement on the iGeneration children under age 20.
American Generations: Who they are and how they LiveCall Number: Reference (304.6 M695A 2013)ISBN: 194030802XPublication Date: 2013
The American Marketplace: Demographics and Spending PatternsCall Number: Reference (317.3 AM35N 2016)ISBN: 9781937737221Publication Date: 2016Provides the demographics and spending patterns of American consumers. Includes data on education, health, housing, income, labor force participation, living arrangements, population, spending, and wealth.
American Incomes: Demographics of Who has MoneyCall Number: Reference (339.22 AM35 2016)ISBN: 9781937737245Publication Date: 2016Your map to the changing consumer landscape, exploring and explaining the economic status of Americans and household income trends through 2013 by age, household type, race and Hispanic origin, education, region, and work status.
Best Customers: Demographics of Consumer DemandCall Number: Reference (658.8343 R912B 2015)ISBN: 9781933588179Publication Date: 2015Look at who the best and biggest customers are for hundreds of individual products and services and analyze household spending on more than 300 products and services by age of householder, household income, household type, race and Hispanic origin of householder, region of residence, and educational attainment of householder.
American Buyers: Demographics of ShoppingCall Number: Reference (658.834 AM35 2014)ISBN: 1940308453Publication Date: 2014Who's Buying Groceries (and others in this series)
Call Number: Reference (658.8348 W62 v.7C)ISBN: 9781935775515Publication Date: 2011
E-Books
Click the following links to access the e-book version of the following resources:
- American generations [electronic resource] : who they are and how they live (2013)
- American incomes : demographics of who has money (2017)
- The American marketplace : demographics and spending patterns (2017)
- American attitudes : who thinks what about the issues that shape our lives (2014)
- Household spending [electronic resource] : who spends how much on what (2014)
- American men and women : who they are and how they live (2013)
- Who's buying executive summary of household spending (2015)
- Who's buying household furnishings, service, and supplies (2015)
- Who's buying for travel (2015)
- Who's buying entertainment (2015)
- Who's buying by race and hispanic origin (2015)
