Skip to Main Content
Lewis A. Jackson Library at Indiana Wesleyan University
Indiana Wesleyan University – Christian University and Christian College

LEWIS A. JACKSON LIBRARY

Lewis A. Jackson Library
  • HOME
  • CATALOG
  • DATABASES
  • RESEARCH GUIDES
  • JOURNAL LIST
  • HELP
  • DATABASES
  • INTERLIBRARY LOAN
  • JOURNAL LIST
  • PRINT ACCOUNT
  • RESEARCH APPOINTMENT
  • RESEARCH GUIDES
  1. Jackson Library
  2. Research Guides
  3. Jackson Library -- Research Guides
  4. Art -- Design Research Methods
  5. Research Data

Art -- Design Research Methods

  • Research Methodology
  • Research Data
    • Quantitative Data
    • Qualitative Data
  • Using Multidisciplinary Databases
  • Database and Research Help
  • Find Books
  • Citing Sources

Quantitative Data

Quantitative data is when a researcher is trying to quantify a problem or address the “what” or “how many” aspects of a research question.

Quantitative methods emphasize objective measurements and the statistical, mathematical, or numerical analysis of data collected through polls, questionnaires, and surveys, or by manipulating pre-existing statistical data using computational techniques. Quantitative research focuses on gathering numerical data and generalizing it across groups of people or to explain a particular phenomenon.

 

Babbie, Earl R. The Practice of Social Research. 12th ed. Belmont, CA: Wadsworth Cengage, 2010; Muijs, Daniel. Doing Quantitative Research in Education with SPSS. 2nd edition. London: SAGE Publications, 2010.


 Things to keep in mind when reporting the results of a study using quantitative methods:

  1. Explain the data collected and their statistical treatment as well as all relevant results in relation to the research problem you are investigating. Interpretation of results is not appropriate in this section.
  2. Report unanticipated events that occurred during your data collection. Explain how the actual analysis differs from the planned analysis. Explain your handling of missing data and why any missing data does not undermine the validity of your analysis.
  3. Explain the techniques you used to "clean" your data set.
  4. Choose a minimally sufficient statistical procedure; provide a rationale for its use and a reference for it. Specify any computer programs used.
  5. Describe the assumptions for each procedure and the steps you took to ensure that they were not violated.
  6. When using inferential statistics, provide the descriptive statistics, confidence intervals, and sample sizes for each variable as well as the value of the test statistic, its direction, the degrees of freedom, and the significance level [report the actual p value].
  7. Avoid inferring causality, particularly in nonrandomized designs or without further experimentation.
  8. Use tables to provide exact values; use figures to convey global effects. Keep figures small in size; include graphic representations of confidence intervals whenever possible.
  9. Always tell the reader what to look for in tables and figures.

NOTE:  When using pre-existing statistical data gathered and made available by anyone other than yourself [e.g., government agency], you still must report on the methods that were used to gather the data and describe any missing data that exists and, if there is any, provide a clear explanation why the missing data does not undermine the validity of your final analysis.


Babbie, Earl R. The Practice of Social Research. 12th ed. Belmont, CA: Wadsworth Cengage, 2010; Brians, Craig Leonard et al. Empirical Political Analysis: Quantitative and Qualitative Research Methods. 8th ed. Boston, MA: Longman, 2011; McNabb, David E. Research Methods in Public Administration and Nonprofit Management: Quantitative and Qualitative Approaches. 2nd ed. Armonk, NY: M.E. Sharpe, 2008; Quantitative Research Methods. Writing@CSU. Colorado State University; Singh, Kultar. Quantitative Social Research Methods. Los Angeles, CA: Sage, 2007.

Qualitative Data

Qualitative data describes qualities or characteristics.  It is collected using questionnaires, interviews, observation, focus groups and frequently appears in a narrative form.
Qualitative data does not use numbers or calculations so may be more difficult to precisely measure.
Qualitative data can be examined for patterns or meaning by the use of coding.  Coding allows a researcher to categorize qualitative data.
 
Choosing a Method for Qualitative Data

Method

Overall Purpose

Advantages

Challenges

 Surveys
  •  Quickly and/or easily gets lots of  information from people in a non threatening way
  • can complete anonymously
  • inexpensive to administer
  • easy to compare and analyze
  • administer to many people
  • can get lots of data
  • many sample questionnaires already exist
  • might not get careful feedback
  • wording can bias client's responses
  • impersonal
  • may need sampling expert
  • doesn't get full story
 Interviews
  • Understand someone's impressions or experiences
  • Learn more about answers to questionnaires
  • get full range and depth of information
  • develops relationship with client
  • can be flexible with client
  • can take ime
  • can be hard to analyze and compare
  • can be costly
  • interviewer can bias client's responses
 Observation
  • Gather firsthand information about people, events, or programs
  • view operations of a program as they are actually occurring
  • can adapt to events as they occur
  • can be difficult to interpret seen behaviors
  • can be complex to categorize observations
  • can influence behaviors of program participants
  • can be expensive
 Focus groups
  • Explore a topic in depth through group discussion
  • quickly and reliably get common impressions
  • can be efficient way to get much range and depth of information in short time
  • can convey key information about programs
  • can be hard to analyze responses
  • need good facilitator for safety and closure
  • difficult to schedule 6-8 people together
 Case studies
  • Understand an experience or conduct comprehensive examination through cross comparison of cases
  • depicts client's experience in program input, process and results
  • powerful means to portray program to outsiders
  • usually time consuming to collect, organize and describe
  • represents depth of information, rather than breadth

Table was adapted from the Basic Guide to Program Evaluation, http://www.managementhelp.org/evaluatn/fnl_eval.htm#anchor1585345

  • << Previous: Research Methodology
  • Next: Using Multidisciplinary Databases >>

Quick Links

Library Hours
Reserve Study Room
The Ink Well
My Library Account
My Interlibrary Loan Account
TLC -- The Learning Center
 

Connect With Us

Chat with a Librarian
Facebook
Instagram
Research Appointment
Indiana Wesleyan University - Jackson Library
Lewis A. Jackson Library
4201 S. Washington St.
Marion, IN 46953
765-677-2184
Directions
Indiana Wesleyan University - Jackson Library

Lewis A. Jackson Library

4201 S. Washington St.
Marion, IN 46953
765-677-2184
Directions

Library Services

Research Help
Circulation
Faculty
Media
Research Guides
FAQ