Encyclopedia of Major Marketing StrategiesCall Number: Reference (659.10973 EN19M v.3)
Publication Date: 2013
This volume explores 100 major marketing strategies for some of the top global and emerging brands from 2011-2012. Entries will profile major product/service, mobile app, social media, brand development, packaging, and television strategies amongst other types. Each essay provides a situation analysis, information on the target market, marketing strategy & tactics, and the outcome.