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Lewis A. Jackson Library at Indiana Wesleyan University
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  1. Jackson Library
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  3. Jackson Library -- Research Guides
  4. Marketing
  5. Articles and Journals

Marketing

  • Market Segmentation/Demographics
  • Market Share / Size
  • Companies and Brands
  • Industry Profiles
  • Directories
  • Articles and Journals
    • Databases for Articles
    • Marketing Journals
    • Marketing Magazines
    • Advertising Journals
    • Advertising Magazines
  • Dictionaries and Encyclopedias

Databases for Articles

  • Business Source Complete (EBSCO)
    A major index to business literature. Full-text for over 2,300 periodicals. Marketing journals and trade journals are well represented, and most are in full-text.
  • ABI/INFORM Collection (Proquest)
    Launched in the early 1970s, ABI/INFORM remains the gold standard when it comes to business research databases. ABI/INFORM Collection's massive content set — which includes important full-text journals and much sought-after titles from the business press as well as key trade publications, dissertations, conference proceedings, and market reports — will help today's researchers resolve tomorrow's problems.

    ABI/INFORM Collection includes all content found in ABI/INFORM Global, ABI/INFORM Dateline, and ABI/INFORM Trade and Industry. It also includes ABI/INFORM Archive, which offers a deep backfile of many of the most important business journals of the last century.
  • Communication & Mass Media Complete (EBSCO)
    Cover-to-cover indexing and abstracts for over 620 journals and selected coverage of an additional 200 journals in communication, advertising, marketing and mass media. Full-text access is provided for over 500 journals.
  • Business Insights: Essentials (Gale)
    A database offering 2 million investment reports, 25,000 industry reports, 11,000 company histories, 3,900 periodicals, 2,500 market research reports, and 1,000 SWOT analyses.

Marketing Journals

Journal of Marketing
1936 - Present
Available online via Business Source Complete

Journal of Marketing Research
1964 - Present
Available online via Business Source Complete

Journal of Interactive Marketing
1999-Present
Available online via Sage Journals

Journal of Consumer Research
1974 - Present
Available online via Business Source Complete

Marketing Magazines

DM News
2009 - 2017
Available online via ABI/INFORM 

Marketing News
1972 - Present
Available online via Business Source Complete

Sales & Marketing Management
1987 - 2010
Available online via ABI/INFORM 

Advertising Journals

Journal of Advertising
1972 - Present
Available online via Business Source Complete

Journal of Advertising Research
1965 - Present
Available online via Business Source Complete

Journal of Interactive Advertising
2000 - Present
Available online via Taylor & Francis

 

Advertising Magazines

Advertising Age
2003 - Present
Available online via Business Source Complete

Adweek
2004 - Present
Available online via ABI/INFORM

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Indiana Wesleyan University - Jackson Library
Lewis A. Jackson Library
4201 S. Washington St.
Marion, IN 46953
765-677-2184
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Indiana Wesleyan University - Jackson Library

Lewis A. Jackson Library

4201 S. Washington St.
Marion, IN 46953
765-677-2184
Directions

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