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Lewis A. Jackson Library at Indiana Wesleyan University
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LEWIS A. JACKSON LIBRARY

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  1. Jackson Library
  2. Research Guides
  3. Jackson Library -- Research Guides
  4. Small Business Management
  5. Companies and Brands

Small Business Management

  • Small Business Resources
  • Industry Profiles
  • Business Plans
  • Market Share / Size
  • Market Segmentation/Demographics
  • Companies and Brands
    • Key Business Databases for Finding Company Profiles
    • Encyclopedias and Directories
    • Helpful books for Company Profiles

Key Business Databases for Finding Company Profiles

  • ABI/INFORM Collection
    • Requires IWU Login when Off-Campus

    Major source for academic journals, trade publications, market and industry research reports, company annual reports, dissertations, and working papers. Also contains country profiles and economic forecasts for most major economies.

  • Business Insights: Essentials
    • Requires IWU Login when Off-Campus
    A database offering 2 million investment reports, 25,000 industry reports, 11,000 company histories, 3,900 periodicals, 2,500 market research reports, and 1,000 SWOT analyses.
  • Business Market Research Collection
    • Requires IWU Login when Off-Campus
    This database contains company, industry, economic and geopolitical market research from three sources, including Hoover's Company Profiles, OxResearch from Oxford Analystica, and Snapshots.
  • Business Source Complete
    • Requires IWU Login when Off-Campus
    Full-text coverage plus indexing and abstracts for the most important scholarly business journals, including Harvard Business Review.
  • Mergent Intellect™
    • Requires IWU Login when Off-Campus
    Powered by Hoover's™, a Dun & Bradstreet Solution, Mergent Intellect is a flexible web-based application that features a deep collection of worldwide business information that enables companies to generate insightful business intelligence. Mergent Intellect offers access private and public U.S and international business data, industry news, facts and figures, executive contact information, the ability to access industry profiles and much more.
  • ProQuest One Business
    • Requires IWU Login when Off-Campus
    An intuitive and comprehensive business library containing millions of full-text items across scholarly and popular periodicals, newspapers, market research reports, dissertations, books, videos and more.
 

Encyclopedias and Directories

  • Encyclopedia of Global Brands by Thomson Gale; St. James Press; Compiled by: Paula Kepos
    Call Number: Reference (338.703 EN19 v.1 & v. 2)
    Publication Date: 2013
    The 2-vol. Encyclopedia compiles the origin, evolution and current market status of some of the world's most recognizable consumer brands. Each volume contains approximately 200 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history. Look for helpful at-a-glance data boxes offering vital statistics including market share, major competitors, advertising agencies, parent company information.
  • Brands and Their Companies by Gale (Editor)
    Call Number: EBOOKS
    ISBN: 9781414434261
    Publication Date: 2017
    Published annually, this directory provides company, product, and industry information for active and inactive brands from public and private companies.

Helpful books for Company Profiles

  • Hoover's Handbook of American Business
    Call Number: Reference 338.74025 H769
    ISBN: 1573111430
  • Leading American Businesses: Profiles of Major American Companies and the People Who Made Them Important
    Call Number: Reference 338.0922 L469B
    ISBN: 0787654280
  • << Previous: Market Segmentation/Demographics

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Indiana Wesleyan University - Jackson Library
Lewis A. Jackson Library
4201 S. Washington St.
Marion, IN 46953
765-677-2184
Directions
Indiana Wesleyan University - Jackson Library

Lewis A. Jackson Library

4201 S. Washington St.
Marion, IN 46953
765-677-2184
Directions

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